Thursday, September 15, 2011
The success of a new Amnesty International direct-mail prospecting package holds a lesson for other direct marketers. Not only does paper mail still work, but more paper yields more response, according to a recent report in Chief Marketer Magazine. Amnesty International's January test of an oversized mail package against the standard letter control boosted response rates by 58% and pulled in 59% more in donation amounts.
Tuesday, September 13, 2011
Looking for the best way to generate leads? Put down that phone because cold calling is the least effective method, according to lead-generation pros surveyed by Advertise.com, a search and display ad company. Paid search (pay per click) campaigns were rated as most effective in capturing leads.